The new generation of organic and chemical-free make-up brands is setting a promising trend for generations of women to come.

First and foremost it’s saying no to harmful chemicals such as parabens, phthalates and formaldehyde.  Never forget that whatever you apply to your skin, is going straight into your blood stream, so be mindful when choosing your next make-up line. The natural beauty market is getting more sophisticated with the introduction of naturally soft, satin finishes with plant-based pigments that add a sexy glow to your face with no more streaky and chalky looks.

Here are the next generation picks that won over our testers:


Vapour Organic Beauty Atmosphere Soft Focus Foundation: this liquid formula is designed to balance normal, sensitive and combination skin types, for an effortlessly beautiful look and totally breathable feel.

Atmosphere Foundation by Vapor Organic Beauty

Fit Glow Beauty Vita-Active Foundation

Our favorite chemical-free and plant-based foundation so far, Vita-Active guarantees full coverage throughout its skin-loving blend of Vitamin C, Botanical Hyaluronic Acid, Seaweed Brighteners, and Beta-Carotene. All the ingredients help in collagen production and dramatically boost the skin’s ability to diminish spots, freckles, hyperpigmentation, sun damage, and improves elasticity. Daily use leaves skin clear, smooth, and radiant. The beauty brand also offers a foundation combo including a super smooth Vegan Teddy Foundation Brush, perfect for blending the foundation across the face in circular motions.

Our top selection: Vita-Active Foundation by Fit Glow Beauty

Gressa – Minimalist Corrective Serum Foundation : If you prefer greater coverage this super silky foundation might be the best fit. Smooth and mattifying, and still leaving the skin flawless and light. Take into consideration that this foundation has a very greasy quality to it, and might not be the best for oily skins.

Minimalist Foundation by Gressa



RMS BeautySignature Set creates signature sets on-the-go with bright colors and iconic finishing touches. This must-have palette includes a master mixer, a living luminizer, several gorgeous lip & cheek tones and a cocoa lip & skin balm.

Colorful Blush and Lip Palette by RMS Beauty

 Tata Harper: Volumizing Lip & Chick Tint : Delivers the perfect pop of color and a plump, youthful look to lips and cheeks. Makes lips and cheeks look naturally rosy, it smell is relish and overall result is super flattering.

Tata Harper’s Lip & Chick formula


GOOD LASH + MASCARA  by Fit Glow Beauty is our absolute favorite vegan mascara.  It is not easy to find a toxin free mascara that guarantees wonderful results but Good Lash does its job wonderfully. A must buy if you are looking to go green and beautify your eyes, Good Lash amplifies lash volume and length while nourishing lashes with powerful botanical extracts and plant protein to promote lash health and growth. The multitasking mascara/serum/conditioner enhances the look of lashes on a day-to-day basis plus provides potent vitamins and antioxidants to help lashes grow thicker, denser and fuller.

The best plant-based mascara: Good Lash by Fit Glow Beauty

Mesmerize Eyeliner by Vapour Organic Beauty: captivating and sexy definition with none of the aging, drying or irritating chemicals found in conventional formulas. Just deep, rich, smudge-able color that glides on gently without skipping or pulling on your delicate lids.

Artist Eye Palette by Vapor Organic Beauty: these elegant compacts are designed to create depth, dimension and drama, adding a sexy touch for eyes to die for.  

Sexy Eye-Palette by Vapour

Cat-Woman Eyes With The Mesmerize Eyeliner by Vapour