Lulu Berton is an Italian-American writer, documentary filmmaker and wellness leader.

With broad international experience across print, radio, and TV, Lulu currently specializes in popular culture and high-profile celebrity features. Her work includes interviews with Clint Eastwood, Tommy-Lee Jones, Jeff Goldblum, Antonio Banderas, Philip Roth, Chad Hurley, Jennifer Aniston, Cameron Diaz and Kate Winslet, as well as bands such as Red Hot Chili Peppers, Bad Religion, Linkin Park, Weezer, and Maroon 5.

Her debut non-fiction book, Videoclip: From the First Sound Movie to the You Tube Era, was published in 2007 by Italy’s premier publisher Mondadori. Summer 2010 marked the release of her first novel, Lick, an erotic comedy in six acts (Sonzogno editori, Rizzoli Group). Her mentor, the internationally acclaimed author Philip Roth, titled the book.

Lulu graduated magna cum laude from the State University of Milan with a degree in Entertainment Law. She has lectured at Brera Academy of Fine Arts, Milan, and Dams University in Bologna, Italy.

Her sharp editorial skills and formidable on-air presence led to her role as a senior writer for MTV in London and Los Angeles, and as the Hollywood host and reporter for Radio Montecarlo, covering local events such as The Golden Globes, The Oscars and The BET Awards. She now operates as the LA senior and contributing editor for the Italian editions of Rolling Stone, Cosmopolitan, Flair, Corriere della Sera’s Style and Panorama magazines.

Multilingual in English, Italian, French and Spanish, she was born in Lugano, Switzerland. She currently resides in Malibu, California, where she finds time to keep her finger on the creative pulse of the entertainment industry, remain a dedicated woman of letters, and share her passion for Yoga and Meditation as an upcoming teacher on the LA scene.




When an independently-minded and rebellious Italian girl, fed up with heeding her parents wishes, decides to relocate to London and make it on her own, she ends up working in the backstage of London’s sex industry - first as a table-dancer, later as an operator for a call center in the red light district, and finally selling vibrators and other erotic items - until she resolves to abandon the sex industry to seek out more tranquil and less risky occupations with a surprising and bucolic final.


SYNOPSIS The book explores the relationship between popular music and screen media, from its beginnings in the first sound movies and Hollywood musicals up to contemporary developments in music video. It covers eight decades of culturally significant entertainment milestones and the evolution of popular music within the film and television industries, providing a conceptual, sociological and aesthetic understanding of popular culture throughout the analysis of the most diverse audio-visual works. The book is divided in 3 parts. Part one, Popular Music and The Big Screen, explores the emergence of popular music and sound cinema, from The Jazz Singer up to the classical Hollywood musical. The second part, Popular Music and The Teen Market, focuses on the development and challenge of the youth market within the film industry, considering the response of Hollywood to the arrival of Rock’n’Roll throughout the production of teen movies and celluloid juke-boxes. The third part, Popular Music and The Small Screen, studies the evolution of televised rock, examining significant performances and personalities that shaped the course of popular culture such as Dick Clark and American Bandstand, the historical appearances of Elvis Presley and the Beatles on The Ed Sullivan Show, the Blues Brothers on Saturday Night Live as well as The Monkees Tv series on NBC. This section also covers the rise and impact of MTV and music videos until the revolutionary challenges of the YouTube era.